Our Services

We work with businesses of all sizes to define the core market for your product or service, and implement campaigns that meet your needs and budgets—globally, nationally, or locally. Furthermore, our hands-on customer support allows you instant access to a dedicated team that works on your clock to make sure we deliver the results, and reporting that your brand deserves.

MEDIA CONSULTATION

Our media expertise combined with our deep understanding of consumers and culture can help you in the following areas:

Audience Insight Development
Dive deep into your target audience
Strategic & Tactical Development
Build a strategic recommendation infused with cultural nuances
Media & Market Analysis & Prioritization
Identify key media channels and markets that align with your objectives
Opportunity Analysis
Identify untapped opportunities to increase your return on investment

MEDIA PLANNING & BUYING

We provide top-of-the-line media solutions. Crafting the right media formula, at the right time, with the right audiences

Media Plan Development & Execution
Build, launch, and optimize a robust plan across digital and traditional media
Direct Partnership & Brand Integration
Activate unique ideas of impact to create buzz and excitement among your audience
Media Cost & Added Value Negotiation
Unlock exclusive discounts due to our industry-leading buy volume
Post-Buy Performance & Data Analytics
Thorough data analysis & reporting to inform actionable tactics for future campaigns

PROGRAMMATIC SERVICES

In-House Programmatic Services

In-House Trade Desk
Powered by Google’s DV360 to provide our clients with high-quality digital buys with scale and efficiency
Data Profiling
Ability to layer 1PT and/or 3PT data to contextual target Asian audience profiles. Other targeting options include affinity-based, category/genre, geography, device, demographics, day & time, and more
Cultural Relevancy
Direct partnerships with popular digital publishers/DSPs among Asian Americans based in Asia and the U.S. to expand audience pool with quality inventory

MEDIA PARTNERSHIPS

We help our clients leverage multiple social media platforms to maximize their target audience reach.

Across our owned and network properties, Reliancom has been committed to growing the largest and the most active social community for Asians in the United States. By tapping into our engaged user base we can help you steer the conversation.

Social Advertising: Provide native and contextual advertising within top platforms, including Facebook and Twitter, utilizing optimized content to drive engagement and increase affinity.
Social Media Management: Provide planning, scheduling, localized content, and even manage on page interaction by creating branded social community.
WeChat: Our China offices can assist US based brands in establishing a presence on WeChat mobile service with an official brand account as well as contextual advertising on the platform.

Reliancom has access to a long roster of accessible Influencer Network – unique and independent voices that carry with them substantially large audiences. This includes but is not limited to bloggers, writers, photographers and performers. These Influencers open untapped markets by offering original and creative content that fuel a campaign.

SOCIAL MEDIA & INFLUENCER NETWORK

Strong social capability driven by a proprietary global influencer database of over 1,000 influencers relevant to today’s diverse Millennials and Gen Z audience.

MEASUREMENT & DATA ANALYTICS

The industry’s first multicultural ad campaign tool able to measure campaign effectiveness and consumer insight/feedback in real-time.

Our measurement tool is able to measure:

6+ languages
National and local scale
Multimedia channels
Pre/Post campaign awareness
Media performance
Campaign results
Consumer feedback

Measurement Matrix

Ad Management
Ad management experiences with Google Campaign Manager 360 to manage creative rotation and monitor campaign delivery on a regular basis
Brand Safety
Partnered with IAS to ensure quality ad deliveries in trusted and brand-safe environments.

Digital content label exclusions, Sensitive category exclusions, custom filters from 3PT tools (E.G. IAS, DoubleVerify), App/URL specific whitelisting & blacklisting
Conversion
Experienced in conversion measurement to monitor campaign success. Foursquare Placed for in-store visitation, Kochava for app downloads, etc.

PR SERVICES

Well-established media relations enable us to guarantee high press release pick-up rates and access to exclusive interview opportunities and added-value benefits.

Press Release Distribution
Circulate your latest news to our network of journalists and media outlets
Media Relations
Identify key selling points of your brand and tell your story effectively through relevant print, digital, and broadcast media.
Content Strategy & Production
Reach your target audience and enhance search engine relevance via strategically placed blog posts, bylined articles, videos, images, and other media
Crisis Management
Handle social media meltdowns, mitigate crises, or elevate brand image through strategic communications

EXPERIENTIAL

We provide turnkey event marketing strategies & services while leveraging local insight and resources to ensure an authentic and relevant in-person consumer experience

Brand Activations
Designing experiences that form a bond between brand and consumer
Emerging Technologies
Revitalize the human experience through imagined worlds and innovative interactions – forge new connections with audiences through VR/AR/Virtual vent/Metaverse, etc.
Retail Marketing Services
We know what makes a retail experience work. Whether it be a pop-up store, POS, kiosk, or product sampling. Our team can handle design, execution, exit strategy, and more.